Vision

db has a vision which is as clear as it is ambitious. We run hotels and resorts which strive to be rated by guests amongst the top ten in Europe.

db has a story to tell. About itself and what it stands for. About where we see ourselves in the world. Above all, it is a story of the people who enter our hotels as guests and leave as friends. 

These are the ten chapters of the db story.

  1. Excellence in everything
    db management will not strive to be excellent. It is so. For us, excellence is not a goal but a way of doing things - by putting our heart in it for our guests.

    Excellence is not limited to what is visible or directly experienced by our guests. It is the foundation of the brand and what integrates it into a single streamlined operation.
     
  2. Value for money
    Today’s tourism world has become one giant, completely open, market. Low cost travel has made competition healthier. With information just a mouse click away, guests’ choices have become easier. And user review sites and social media pages have made guests’ opinion king.

    We at db welcome this new tourism world and embrace its challenges with pride and enthusiasm. Because it suits us fine. Because, quite simply, we offer value for money in everything we do.
     
  3. Enjoyment
    Our hotels and resorts are designed and operated to offer excellent accommodation and unique restaurants. But we know that our guests expect that something extra from us – the choice to enjoy themselves according to their preferences. That’s precisely why enjoyment has its own page on the db menu.
     
  4. An experience, not  just a stay
    A hotel stay comes and goes. But an experience lasts for a very long time. We at db do our very best to turn our guests’ stay into a unique and memorable experience.
     
  5. Guests always come first
    At db we don’t just believe that guests always come first. This principle defines who we are and what we stand for. We look at our hotels and resorts as places where our guests find and get what they are looking for.

    Our best teacher and partner is the guest with a helpful suggestion. Listening to his or her view is the best way to keep tweaking our systems to deliver what guests desire. And deserve.
     
  6. Close to you
    For us, there’s more to good service than being polite and sticking to a set of rules. We treat our guests as members of our ever-growing family. To us, they are men, women and children who for a short period call one of our hotels home.

    To achieve this goal our staff plays a fundamental role. That is why they undergo regular training and develop their career plans closely with us. After all, to our clients they are db.
     
  7. Those who seek us
    Our guests tend to look for comfort, good service, variety and a relaxing time away from it all. They also want what they desire to be within arm’s length. And we oblige.
     
  8. Hosting guests from over the world
    db’s hotel systems and operations are geared to host guests from all over the world, embracing widely different cultures. We pride ourselves in being sensitive to the customs, norms and preference of all our guests.
     
  9. The world is our oyster
    db hotels and resorts will not remain where they started. We are positioned for the global, not just the local, market. Our offer is designed to be unique and competitive across and beyond national frontiers. 
     
  10. We are (part of) the world
    db is a business. But we are also members of the communities and societies in which we operate. We take this membership very seriously and it is part of our mission to give a positive and distinctive contribution to the places, cultures and countries where we work.